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Niko
Partners is a leading provider of market research and market-entry
consulting services for the Chinese videogame industry. We are well
known
for our on-the-ground market intelligence and analysis that is based on primary
research and relationships with important Chinese industry executives
and gamers. We publish syndicated and custom reports, conduct primary
research, focus groups, marketing road shows and translation services.
Since 2003 we have tracked demand and trends of Chinese games, game
hardware, gamers, developers, online operators, Internet cafés,
regulations, distribution and retail. Our data-oriented primary
research covers the holistic market including PC online, PC offline,
console and handheld games and hardware. We are often asked to be
speakers at videogame industry conferences as Chinese market experts,
and have been interviewed and cited in nearly 100 press articles about
the Chinese videogame industry.
If your company competes in the global videogame industry you need to
understand the market opportunity in China and Chinese outsourced
development of games. Niko provides strategic
guidance to developers, publishers, hardware makers, and videogame
industry service providers for success in the Chinese market.
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Niko’s Research Topics: |
• Market size & five-year forecast, units and revenue,
by segment
• Rankings & trends for MMORPG, Advanced casual, Casual,
PC
offline, Console and Handheld Games
• Hardware installed base
• Internet café usage and hardware
• Sales & marketing trends
• Distribution & retail trends
• Gamer demographics & their gaming preferences
• Online game operators & other key companies in the
industry
• Outsourced game development studios, analysis & directory
• Regulatory policy, piracy & overall market structure |
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