Niko Partners delivers market intelligence and strategic advice to help companies understand, enter and succeed in the games markets of Asia.
Niko Partners consulting services are born out of more than a decade of market research and a deep understanding of the Asia games market. We conduct custom research throughout all of Asia using our local perspective and contacts, and have access to executives and government officials who are key to your success in Asia.
Our services include:
- Custom data collection and analysis.
- Custom surveys on our database of nearly 2 million Chinese consumers, per your specific screening criteria.
- Paid consultations, in person or remote.
- Focus groups for game concept testing, usability testing and more. Focus groups can be held in focus group facilities with observation rooms and PCs configured to your specification, or in simple office meeting rooms.
- Executive road shows. We plan a trip for your senior executive(s) to go to China to participate in a week of meetings we arrange at online game operators who may be potential partners for licensing or distribution of your games. We arrange all logistics, interpretation and a local Chinese staff member will accompany you to all meetings.
- Segmentation analysis of gamers or Internet users utilizing higher level statistics, regression, algorithms, SPSS, predictive modeling and other methods.