What you’ll learn from this report:
Niko Partners’ China Market Model Half-Year Update adjusts the 5-year forecast for both PC online and mobile games revenue in mainland China, and explains the trends of the past half-year that caused the adjustment.
The report includes a comprehensive market model and 5-year forecast through 2022 by games segment for both PC online and mobile games, as well as the trends we have observed in China for the past 6 months
The full China PC Online Games and China Mobile Games reports are $7,000 each, so this report is the most cost effective way to get Niko’s full market model and 5-year forecast for the China games industry.
A discounted package including all three reports: the China Market Model, the China PC Online Games report (89 slides, 50 data exhibits) and the China Mobile Games report (85 slides, 50 data exhibits) is also available. Contact Niko for more information.
PUBLISHED NOVEMBER 2018
- China PC online games market model and 5 year forecast
- China mobile games market model and 5 year forecast
- Macroeconomic data for the region
- Revenue of publicly traded game companies
- Market trends
- China’s game approval freeze and its impact
- 15 slides, 6 data exhibits
Key takeaways from the analysis:
- The revised forecast for 2018 PC game revenue is $15.2 billion, lowered by 3.8% from $15.8 billion forecast in April 2018
- The revised forecast for 2018 mobile game revenue is $15.6 billion, lowered by 2.4% from $16.0 billion forecast in April 2018.
- Mobile gaming revenue is projected to reach $24.1 billion in 2022
- PC gaming revenue is projected to reach $15.4 billion in 2022
- There was an 11% increase in total PC & mobile games revenue from 2017 to 2018
- China’s 603 million gamers are avidly consuming already-approved games during this ban, hence the increase in revenue
- Game companies will continue to feel pressure on their profit margins in 2019-20
- Gamer spending might contract in the near term because there are no new games, but should recover by late 2019 and games revenue should rebound by 2020
- Chinese game developers are expected to take a more global approach to games moving forward, leading to higher export revenue