14 08, 2018

Sony PlayStation ChinaJoy 2018 Press Conference

2018-08-15T13:15:58+00:00 August 14th, 2018|Categories: Uncategorized|

Sony Interactive Entertainment held a press conference on August 2nd at ChinaJoy 2018 to provide updates on the PlayStation brand in China. Niko Partners attended the event which provided updates on the China Hero Project as well as new information on AAA title launches. Sony’s PlayStation 4 launched in China on March 20th, 2015 and since [...]

14 08, 2018

What’s behind the lack of new game approvals in China?

2018-09-11T07:45:17+00:00 August 14th, 2018|Categories: Uncategorized|

China’s digital games market has seen zero games approved for sale since March 28, 2018 due to ongoing restructuring of regulatory bodies. During the 13th National People’s Congress it was confirmed that the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), one of two regulatory bodies responsible for game approvals, would be split into [...]

31 07, 2018

The top ten most important esports news stories of the past year

2018-07-31T15:48:17+00:00 July 31st, 2018|Categories: Uncategorized|

Esports has exploded in popularity over the past year and we expect there to be more than 250 million esports fans in China alone by the end of this year. This year at ChinaJoy our China Country Director, Mr. Zeng Xiaofeng, give his presentation on ‘Why Esports is the Future of Gaming’ the afternoon of August [...]

29 07, 2018

China’s Buy to Play Market Heats Up

2018-07-27T18:42:27+00:00 July 29th, 2018|Categories: Uncategorized|

The Buy to Play (B2P) games market in China is heating up after strong growth over the last few years. A number of events have taken place this year that show interest and investment in the B2P games market is growing. Niko Partners forecasts a market size of $1 billion in China by 2022, up from [...]

14 06, 2018

Blockchain Games in China

2018-06-14T17:53:11+00:00 June 14th, 2018|Categories: Uncategorized|

Blockchain games have become a hot topic around the world recently after the success of various cryptocurrencies such as Bitcoin. Thanks to this, many have noticed that blockchain has value in being used outside of simple currency trading and in the world of digital games. This has led to a number of game developers using the [...]

4 06, 2018

NetEase 2018 Games Strategy – Q1 results, trends from the 520 conference, and a free report

2018-06-05T19:18:26+00:00 June 4th, 2018|Categories: Uncategorized|

NetEase had a strong 2017 as continued stable performance from legacy titles alongside new game launches allowed the company to report its best financial results ever. In 2018 the company is taking a more rounded approach to grow both domestically and overseas. First quarter 2018 results reflect NetEase in transition from a domestic games company to [...]

4 06, 2018

5 Takeaways on China from Mary Meeker’s Internet Trends Report

2018-06-04T17:11:54+00:00 June 4th, 2018|Categories: Uncategorized|

China was a hot topic in Mary Meeker’s annual Internet Trend Report for 2018. For the first time ever, there was an entire section (24 slides) dedicated specifically to the China internet market - indicative of just how important the China market has become. The section covers internet usage, mobile usage, mobile gaming, time spent on [...]

18 05, 2018

The US-China Economic and Security Review Commission’s report on China’s digital games sector

2018-05-29T20:41:57+00:00 May 18th, 2018|Categories: Uncategorized|

The U.S.-China Economic and Security Review Commission has released a report on China’s digital games sector. The report is available for free download and covers everything from market protections, IP rights conditions, foreign acquisitions, and privacy concerns. Niko Partners contributed to the report. Read more or download the report here.