This article is a short excerpt from one of our Research Notes. Research Notes are timely, in-depth analysis of the market’s most important topics as they happen. Past notes have included topics such as regulatory landscape changes, how the next 150 million mobile gamers will enter China’s mobile games market, analysis of games or genres and [...]
Esports is competitive gaming, by professional or amateur gamers. Alongside the competitions, which are typically in the form of tournaments, an ecosystem has spawned to support esports. This includes venue infrastructure, tournament organization, sponsors and advertising, chat tools, networking, team management, branded apparel and gaming hardware devices and accessories, video streaming, and more. Esports is the [...]
China is the largest games market in the world but has been hit by a temporary game approval freeze that has limited the number of new games being released this year. In addition, new regulations may be introduced that could lead to fewer games being approved for distribution in the future. China’s government is also taking [...]
On August 30th 2018 the Ministry of Education issued a new notice aimed at preventing myopia, or near-sightedness, among children and adolescents. The notice also listed recommendations for regulatory bodies to carry out. The notice was issued because the increase in gaming and internet use among minors may be leading to higher rates of myopia. The [...]
Tencent and NetEase are the two largest games companies in China and account for nearly 70% of total games revenue generated domestically. The two companies recently released earnings for the first half of 2018. In general, these big companies are just getting bigger. Some news this week that showed Tencent is at risk because of a [...]
Zhongshan based Subor, a Chinese hardware and electronics manufacturer, has announced a brand-new games console for the China market. Known as the Subor Z+, the console comes equipped with an AMD processor, 8GB of GDDR5 Memory, VR support and an RMB 4,998 ($730) price tag. The console was originally announced back in April with the goal [...]
Sony Interactive Entertainment held a press conference on August 2nd at ChinaJoy 2018 to provide updates on the PlayStation brand in China. Niko Partners attended the event which provided updates on the China Hero Project as well as new information on AAA title launches. Sony’s PlayStation 4 launched in China on March 20th, 2015 and since [...]
China’s digital games market has seen zero games approved for sale since March 28, 2018 due to ongoing restructuring of regulatory bodies. During the 13th National People’s Congress it was confirmed that the State Administration of Press, Publication, Radio, Film and Television (SAPPRFT), one of two regulatory bodies responsible for game approvals, would be split into [...]
Esports has exploded in popularity over the past year and we expect there to be more than 250 million esports fans in China alone by the end of this year. This year at ChinaJoy our China Country Director, Mr. Zeng Xiaofeng, give his presentation on ‘Why Esports is the Future of Gaming’ the afternoon of August [...]
The Buy to Play (B2P) games market in China is heating up after strong growth over the last few years. A number of events have taken place this year that show interest and investment in the B2P games market is growing. Niko Partners forecasts a market size of $1 billion in China by 2022, up from [...]
