17 06, 2019

E3 2019: Content, Cloud and Competition

2019-06-17T20:20:38-07:00June 17th, 2019|Categories: Uncategorized|

Niko Partners attended E3 again this year to discover the latest and greatest gaming products and trends for this year and beyond. One of the highlights was catching a glimpse of Shigeru Miyamoto, the legendary Nintendo creative force. Nintendo’s recent announcement of plans to launch Switch in China was exciting, and seeing him in person was [...]

17 06, 2019

Tencent Games Strategy 2019 – a free report

2019-06-17T19:09:46-07:00June 17th, 2019|Categories: Uncategorized|

Tencent is a Chinese technology conglomerate founded in 1998. It is one of the top 10 public corporations globally, by market cap, and is one of the world’s largest venture capital and investment firms. Tencent’s success is at least partially attributable to WeChat and QQ, which are two of the largest social messaging platforms globally (despite [...]

17 06, 2019

NetEase Games Strategy 2019 – a free report

2019-06-17T17:38:46-07:00June 17th, 2019|Categories: Uncategorized|

NetEase is a Chinese internet technology company that provides online services across content, community, communication and commerce. It is the 2nd largest gaming company in China, by revenue, and the 5th largest game publisher in the world. NetEase is known for its high quality self-developed IP and for localizing hit foreign games from Blizzard (NetEase and [...]

8 05, 2019

Tencent stops operating PUBG Mobile in China, launches Game for Peace

2019-05-15T08:38:03-07:00May 8th, 2019|Categories: Uncategorized|

Tencent has officially stopped operating PUBG Mobile: Exciting Battleground and PUBG Mobile: Full Ahead in China, and is prompting the 150 million monthly active PUBG Mobile users to download a newly launched self-developed battle royale title, very similar to PUBG, called Game for Peace, which received a license in April and hence can be monetised immediately. [...]

19 04, 2019

China Gaming Regulator to introduce new approval process this month

2019-04-19T08:26:05-07:00April 19th, 2019|Categories: Uncategorized|

China’s State Administration of Press and Publication (SAPP) held a conference on April 10th to communicate new rules and regulations regarding game publication in China. The SAPP was formed in April 2018 as the new gaming regulator in charge of game approvals in the country. Game publishers are required to submit games for content and monetisation [...]

9 04, 2019

Garena World 2019

2019-04-09T17:36:46-07:00April 9th, 2019|Categories: Uncategorized|

Niko Partners, which opened our SEA headquarters in Bangkok in 2018, was invited again to participate in Garena World 2019, the region's largest esports tournament. This year, Niko was represented at the event by Darang Candra, Niko's analyst and multi-country manager, who is based in the region. He provides some takeaways and interesting information from Garena [...]

2 04, 2019

Nearly 1,000 games have received a license since the restart of game approvals in China

2019-04-02T15:25:26-07:00April 2nd, 2019|Categories: Uncategorized|

As of March 29th, a total of 989 video games have received licenses since approvals restarted on December 19th. China’s new gaming regulator, the State Administration of Press and Publication (SAPP), halted approvals at the end of March 2018 for a period lasting nine months, to restructure and reform the licensing process. China’s government has taken [...]

24 03, 2019

Chinese Game Company Earnings Rise, Despite Regulatory Issues

2019-03-24T20:12:59-07:00March 24th, 2019|Categories: Uncategorized|

China’s $33 billion per year digital games market was blanketed in worry during the nine month freeze on licenses that are mandatory in order to launch a game there. Worry came from investors, who thought that the freeze would result in lower earnings. It also came from game companies, who thought that they might never get [...]

13 03, 2019

Sony’s China Hero Project shines a positive light on console gaming

2019-03-13T13:28:42-07:00March 13th, 2019|Categories: Uncategorized|

China’s market for game consoles is often overlooked because the revenue is much lower than the other key segments of PC online gaming and mobile gaming. However, the console and TV-based games market in China is now worth over $750 million annually, and is set to exceed $1 billion by 2021. Whilst the growth in consoles [...]