China’s State Administration of Press and Publication (SAPP) held a conference on April 10th to communicate new rules and regulations regarding game publication in China. The SAPP was formed in April 2018 as the new gaming regulator in charge of game approvals in the country. Game publishers are required to submit games for content and monetisation [...]
Niko Partners, which opened our SEA headquarters in Bangkok in 2018, was invited again to participate in Garena World 2019, the region's largest esports tournament. This year, Niko was represented at the event by Darang Candra, Niko's analyst and multi-country manager, who is based in the region. He provides some takeaways and interesting information from Garena [...]
As of March 29th, a total of 989 video games have received licenses since approvals restarted on December 19th. China’s new gaming regulator, the State Administration of Press and Publication (SAPP), halted approvals at the end of March 2018 for a period lasting nine months, to restructure and reform the licensing process. China’s government has taken [...]
China’s $33 billion per year digital games market was blanketed in worry during the nine month freeze on licenses that are mandatory in order to launch a game there. Worry came from investors, who thought that the freeze would result in lower earnings. It also came from game companies, who thought that they might never get [...]
China’s market for game consoles is often overlooked because the revenue is much lower than the other key segments of PC online gaming and mobile gaming. However, the console and TV-based games market in China is now worth over $750 million annually, and is set to exceed $1 billion by 2021. Whilst the growth in consoles [...]
Apex Legends is EA’s new battle royale title that has become a global phenomenon seemingly overnight. EA skipped the traditional marketing cycle for Apex Legends, instead opting to announce and release the game on the same day. For any publisher this would be considered as very risky, but in this case the surprise launch was quite [...]
Originally published at GameDaily.biz In celebration of 17 years of delivering market intelligence on the Chinese and Greater Southeast Asian digital games industry, we’ve put together 17 predictions for the industry in 2019. You can also check up on how we did with our predictions for 2018 here. 1. China and Greater Southeast Asia (GSEA) will be [...]
Tencent Games announced a plan to standardise the behaviour of anchors on live streaming platforms. The move comes after regulators have intensified supervision of the live streaming industry in the past year. As an online games operator, Tencent is assuming responsibility for the game content and responsibility for the anchors’ compliance in promoting the game on [...]
This article is a short excerpt from our most recent Asia Trends Report. Niko's Asia Trends Report is subscription based, timely, in-depth analysis of the market’s most important topics as they happen. Past notes have included topics such as regulatory landscape changes, how the next 150 million mobile gamers will enter China’s mobile games market, analysis [...]
China’s new gaming regulator, the State Administration of Press and Publication (SAPP), released today a list of digital games that have been granted a license for publication. Tencent, NetEase and Perfect World have titles in this list, which is the 4th batch of licenses since December 19, 2018 which licensing resumed after a 9-month ban. [...]
