2002年,在Niko Partners创立之初,创始人Lisa Cosmas Hanson就对中国游戏市场进行了一项独有的基准研究。

中国市场巨大,Niko曾估计价值约1亿美元,并且逐年以显著速度增长。当时,中国游戏公司也在开发满足13亿人口不同兴趣的游戏。 如今,该市场价值已经超过250亿美元,Niko Partners一直跟踪着发展趋势,并对每一步的增长都进行了准确判断。Niko的许多客户早在2010年就开始关注东南亚地区的游戏市场资讯,现在该地区是世界上增长最快的数字游戏市场。 在2017年,我们将介绍对台湾市场的研究,并继续扩大我们的市场研究地理覆盖,为客户奠定成功之路。

Lisa Cosmas Hanson
Lisa Cosmas HansonFounder and Managing Partner
Lisa is the Managing Partner and Founder of Niko Partners. Her responsibility includes client relations, research & analysis, business development, operations, and partnerships. Lisa founded Niko Partners in 2002 and has since honed her expertise on the Chinese and Southeast Asian online games industries that has benefitted Niko’s clients, companies that are global leaders in game publishing, game services, hardware, and investments. She is based in the US but travels to China regularly.
Xiaofeng Zeng
Xiaofeng ZengSenior Analyst
Xiaofeng is Niko’s Senior Analyst based in Shanghai. He has worked for Niko for nearly 10 years. He has more than 15 years of research and analysis experience, expertise in data modeling and data collection, and is bilingual in Mandarin and English. Xiaofeng manages Niko’s China focus groups, database of 2.0 million Chinese consumers, and research collection process. A hardcore gamer, Xiaofeng is the chief liaison with Niko’s China-based technology partners and the primary local contact for our clients based in China.
Daniel Ahmad
Daniel AhmadAnalyst
Daniel Ahmad is an analyst at Niko Partners. He is currently responsible for creating the Value Added News Service (VANA) contributing to the Niko Partners research projects, and writing blog posts and articles for a vast following of readers under the username @ZhugeEX where he tweets about the state of the games industry, as well as for @nikochina. Daniel is often quoted in major news and gaming publications such as Business Insider, VentureBeat, PC Gamer, IGN & Gamespot. Prior to joining Niko Partners, Daniel had several years experience working in the mobile industry.
Megan Carriker
Megan CarrikerManager
Megan Carriker is a Manager for Niko Partners. Her responsibilities include assisting with data analysis, conducting research, writing reports, managing projects and coordinating marketing efforts for the firm. Megan is an avid follower of the video game industry as a whole and holds undergraduate degrees in both mass communications and Asian studies. She is based in the US and spent half a year living in China and Southeast Asia and has basic proficiency in Chinese.
Michele Maguire
Michele MaguireBusiness Development
Michele is responsible for business development and corporate strategy for Niko Partners. She is a global business development executive and former Director of GDC, Gamasutra.com and Game Advertising Online. Michele has 10+ years experience in M+A and international business development. “Niko Partners was my subject matter expert when I needed to understand the game industry in China and remains the most respected source of expert data and advice for companies going to China, and Southeast Asia.”
Edward Shi
Edward ShiAnalyst
Edward is an Analyst based in Shanghai. He has worked for Niko for more than 8 years. He has more than 10 years of research and analysis experience, and previously worked in Shanghai for Ubisoft, NetEase, the Shanghai Multimedia Software Association, and other major game industry players. He has managed Niko’s surveys and interviews, and currently aggregates the Chinese news as well as managing Niko’s social media in China. He is bilingual in Mandarin and English, and a hardcore gamer.

Clients

We provide critical strategic information to the world’s leading game publishers and developers, hardware makers, institutional investors, management consulting firms, trade associations and policy makers – all of whom have a vested interest in a thorough understanding of the games industry in China and Southeast Asia.

Activision
Adobe
AIB
Incubrands/Alibaba
Apple
AsiaGroup
Blizzard Entertainment
Blue Planet Software (Tetris)
Boston Consulting Group
Chengdu
Dreamgame
Crytek
Digital Sky
Disney Interactive
Disruptor Beam

e-Club Malaysia
Electronic Arts
Garena
General Atlantic
Giant Interactive
Goodgame
HP
IGT
Intel Corporation
Jagex
Kabam
Kingsisle
LucasArts (Disney)
McKinsey & Company
Microsoft Corporation

MOL
NCSOFT
Nintendo
NPD Group
NVIDIA
Oculus VR
OffGamers
PayPal
Plantronics
PopCap Games (EA)
Riot Games
Sega Japan
Singapore IDA & MDA
Singapore Games Central
Smilegate

Sony Online Entertainment
T2 Games Asia
TCL
Tencent
THQ
Turbine Games
Ubisoft
Unity
UpperDeck
U.S. International Trade Commission
Vivendi Universal Games
Wargaming.net
Warner Brothers
Yeah Mobi
Zynga