What you’ll learn from this report:
Our analysis shows that China will enjoy strong growth in digital gamers and games revenue in the next 5 years, to reach $35 billion USD in domestic revenue by 2021. With 600 million gamers (nearly 2x the population of the US), the Chinese games market is the single-most important market in the world for PC online and mobile games. The report explains our analysis on where that growth will come from, which segments are hot now and growing, and what the impact on the holistic games industry will be.
PUBLISHED MAY 2017
- A comprehensive market model and 5-year forecast through 2021 by games segment
- Qualitative and quantitative analysis on gamer demand, behavior, and usage for PC online, mobile and TV-based games
- Trends analysis that formed our market size and forecast data
- Market share estimates for game publishers and Top 10 games lists
- Analysis of our proprietary survey of 1,000 Chinese gamers regarding gaming behavior, demands, spending and more
- 67-slides with more than 50 data exhibits
Key takeaways from the analysis:
- China’s games market is projected to grow from $26 billion in 2017 to $35 billion in domestic revenue by 2021.
- Mobile games revenue is the fastest growing segment and is projected to overtake PC online games in 2018, making up 58% of total games revenue in 2021.
- PC online games will grow by a very modest 1.5% compounded annual growth rate through 2021, but there is major movement within the category between genres with MMORPGs in decline and MOBA and FPS in ascent.
- TV-based games revenue (excluding grey market consoles) will only account for 1.2% the market by 2021, with PlayStation currently leading the console wars by a large margin. We expect an increase in sales of grey market consoles as the global launch of new consoles occurs prior to the official entry into China.
- 44% of the Chinese population in 2017 plays games, growing to 54% of the population, and almost 90% of all internet users, in 2021.
- Esports is a driver of demand for PC and mobile games, and is also a driver in the uptick of use of Internet cafes to play PC games.