Chinese Mobile Gamers Are Ready To 'Pokémon GO'!

Lisa Hanson, Niko Partners

With all of the news about Pokémon GO, the instant mega-hit mobile game, it seemed obvious to take a look at the use of the game in the world’s biggest gaming market: China. <Read More>

Mobile Game Emulators Might Benefit PC Gaming Hardware In China

Lisa Hanson, Niko Partners

As soon as the mobile games market included mid- and hard-core titles, mobile gaming emulators emerged, and in China the use of this type of software is quite pronounced. <Read More>

Digital Content Regulators Clamp Down on Mobile Games Across Asia

Lisa Hanson, Niko Partners

"The Chinese government is taking up new regulatory measures to root out what it deems as “undesirable” content in mobile games. The new rules are the latest in a series of recent widespread, government-led efforts to..." <Read More>

China (And Asia) Are Driving A Booming Global ESports Market

Lisa Hanson, Niko Partners

Ben Wu’s hard work in college led to a degree in biomedical engineering and a well-paid job at a Chicago trading firm. But in spite of being the envy of many of his peers, he quit after just three years to become a professional PC online game player. <Read More>

Star Wars Underperforms In China As Cultural Differences Emerge

Lisa Hanson, Niko Partners

According to a recent article in the Hollywood Reporter, The Force Awakens likely won’t beat the $2.79 billion that Avatar earned to become the world’s top-grossing film. One reason is that Star Wars: The Force Awakens isn’t as strong in Asia , where Star Wars doesn’t have the same legacy. <Read More>