We give you the intelligence, strategy and guidance you need to understand, enter, and profitably grow in the games markets in Asia.
Fast growing and incredibly diverse, Asia is extremely complex and intensely competitive. Consumer preferences and behaviors change constantly, and evolve more quickly here than anywhere else in the world.
Our products and services are tailored to the needs of each client, from early market-entry through all stages of market development, and are as unique as the region we serve.
Lisa Hanson of Niko Partners says companies like Tencent have turned China into a world leader in online gaming.
NEW ANALYSIS FROM NIKO PARTNERS
2017 China Digital Games Market Data Report
The China games market is projected to grow from $26 billion in 2017 to $35 billion in domestic revenue by 2021 With 600 million gamers, the Chinese games market is the single most important market in the world for mobile, online, and PC games.
The 2017 China Game Law Primer
The regulatory landscape is the highest barrier to China’s digital games market. To succeed there you need a market-focused, timely understanding of all regulations and policies. The 2017 China Game Law Primer is the central resource for understanding all of the regulations, agencies, and administrators that impact the industry.
Lisa Hanson @Forbes
Will US Football Be The Next Big Video Game Trend In China?
In 2014, the Chinese government set an ambitious goal to raise sports revenue from 0.6% of GDP, at the time, to at least 1.3% of GDP by 2025 or $750 billion.
Niko on CNBC
Tracking the Surge in Mobile Games
Lisa Hanson, Managing Partner, on the rise of mobile gaming around the world.
On Our Blog
China’s Newest Online Gaming Regulations – Explained
The new regulations include a new live streaming video law that will be taking effect January 1st, 2017 that companies in the eSports scene (and any other live broadcast) will need to understand.
Niko on Bloomberg
Why Console Sales Are Slower than Expected in China
Lisa Hanson discusses video-game console sales in China with Bloomberg’s Yvonne Man.